Wed Magazine - Spring 2012

fruits, most of which are sourced Internationally. To sum it all up, we bring you the “wow” factor.

What are the major challenges you’ve faced and how have you been
able to tackle them?

The two very obvious challenges in this business are: sourcing the fruits and preservation.

We do have some fruits in Nigeria, but having said that, most of the fruits are not readily available locally, so we rely on the ones shipped in from abroad. We have been able to secure the channels for bringing in most of the fruits easily.

Secondly, the issue of preservation is a very costly one because if not properly preserved, most of the fruits will rot and we’ll lose money. We try not to keep our fruits too long so as not to lose freshness, because the longer fruits are kept, the more they ripen, soften and freshness and nutrients are lost. We have found a way around this by ordering our fruits very close to the event date and storing them at the right temperature, thereby enabling us to deliver fresh, crunchy fruits to our esteemed clients.

Where you do you see your business a few years down the line? /
What do you think is the future of events mgt/wedding planning in
Nigeria and how do you see your business playing a role in that?

We have become a lot more health conscious and like I always say, it can’t get any healthier than fresh fruits. They help towards your five a day and they are very good for you. Five years down the line, I see a time when every event would want Concepteur de Fruitee to display something amazing for them. Almost all events have cakes; I see fruits becoming a constant at events. We would have expanded to include other products, which we are working on at the moment. We would be more innovative and our creativity would have quadrupled. We would be creating the most extraordinary designs from fruits. We would’ve become a Household name and be on the lips of every event planner and bride. We hope to eventually be able to teach courses on fruit and vegetable decorations.

What advice do you have for intending brides as they prepare for
their big day?

What type of events do you specialise in? We cater for all kinds of events. Wedding Ceremonies, Corporate functions, Church events, Engagement parties, kids parties, Cocktail parties, private parties and so forth.

What are the features that make your products/services
distinct from the others in the industry? Or Why would a
bride prefer your services over the various others being
offered in the industry?

We aim for quality and customer satisfaction. Take a closer look at our work and you’d see we are all for perfection and more. We don’t just throw chunks and pieces of fruits on a platter and ask you to pay for it; anyone can do that at home. We make it special by painstakingly paying attention to details, with a lot of time, effort and more importantly creativity going into each concept we are working on, that is why we always leave our clients and their guests utterly amazed. We also aim to throw in something new each time, that way, keeping us fresh.